From London to Dubai: A Journey of Excellence

Zerish’s journey in Optometry began at City University of London, where she completed her BSc in Optometry. After three years of rigorous academic training and a year of clinical practice, she continued to refine her skills as a locum Optometrist in Central London.

Her career progressed further when she became the Head Optometrist on Harley Street, one of the most prestigious medical districts in the world.

In London, Zerish gained invaluable experience treating patients from diverse cultural backgrounds – ranging from children to the elderly – managing an array of eye conditions. This equipped her with the ability to deliver customised care, meeting the unique needs of each patient.

Relocating to Dubai, Zerish brings with her the high standards of care and professionalism that she honed in London – including her own Optometry Practice.

“I am driven by a desire to provide personalised eye care,” Zerish explains. “In Dubai, where patients come from all corners of the globe.”

Education, Skills & Specialisation

Education

Zerish’s time at City University set the foundation for her to become a highly qualified Optometrist – combining scientific knowledge with hands-on clinical expertise.

With a passion for continuous learning, Zerish is dedicated to staying at the forefront of advancements in Optometry, ensuring that her patients benefit from the latest technologies and treatment approaches.

Her education is not only a degree, but a testament to her lifelong commitment to eye health.

Skills | An excellent communicator and listener with an artistic eye

While Zerish’s experience covers a broad range of general eye care services, she has earned a reputation for her ability in glaucoma management, myopia control, and children’s vision.

These areas of specialisation allow her to offer focused, results-driven care for patients with specific needs.

  • Glaucoma management: Zerish stays at the forefront of the latest research and treatments in glaucoma care, providing early diagnosis and long-term management strategies that protect her patients’ vision.
  • Myopia control: With the rise of digital screen usage, particularly among children, myopia (nearsightedness) has become a growing concern. Zerish offers innovative treatments to slow its progression – often incorporating lifestyle recommendations, such as encouraging outdoor play to reduce the risk.
  • Children’s vision: Recognising the importance of early intervention in eye health, Zerish is dedicated to helping children achieve and maintain clear, comfortable vision through regular exams and specialised treatments.

Her use of cutting-edge technology, including advanced retinal imaging and specialty contact lenses, allows her to offer superior diagnostics and treatments.

“Utilising the latest advancements in Optometry ensures that my patients receive the best possible care, with precision and accuracy at every step of the process”

Expertise | Innovative solutions tailored to Dubai’s unique needs

Zerish’s capabilities do not stop at clinical treatments. She understands that living in Dubai – with its intense heat and lifestyle demands – presents unique challenges when it comes to eye health. That’s why she offers personalised advice on lifestyle, nutrition, and eye care routines to ensure her patients maintain optimal vision – no matter the environment.

With a wide range of services under one roof, including comprehensive eye exams, contact lens fittings, vision therapy, and dry eye treatments, she removes the hassle of visiting multiple specialists.

Approach to Patient Care

Zerish is known for her ability to connect with patients on a deeper level. Her empathetic nature and excellent communication skills make her a trusted figure in the healthcare community. She prioritises building long-term relationships with her patients, ensuring that they feel comfortable and valued throughout their journey.

“At the heart of my practice is the belief that trust and rapport are the foundations of effective eye care. I take the time to listen to my patients’ concerns, explain their eye health in a way they can understand, and offer personalised solutions that meet their individual needs.”

This approach has not only earned her the loyalty of her patients but also sets her apart as a leader in her field.

A key aspect of Zerish’s practice is her commitment to patient education. She believes that well-informed patients are empowered to take an active role in their care.

“It’s not just about treating the eyes, but helping patients understand their eye health and the importance of regular check-ups.”

Whether explaining the benefits of varifocal lenses or the importance of nutrition in maintaining eye health, Zerish takes the time with her patients.